Brand Financial Training branding updates

Background

Brand Financial Training approached me via a recommendation. They wanted to evolve their existing brand and expand their colour palette.

The business was also using two logos which was causing some brand confusion.

Original Brand Financial Training logos and colour palette.

Process

My fact find process revealed that the team at Brand Financial Training liked the typeface of their logo however, they didn’t like the ‘book’ mark and they wanted one logo to use with authority. The team were also happy with their existing colour palette however, found it somewhat restricting and therefore wanted to expand it.

I set about simplifying the logo. Retaining the feel of the existing typeface, I moved it away from the slab serif version and so reduced the amount of serifs. I also removed the literal reference to training material ‘the book’ and introduced a simple triangular mark to reference the advancement of one of their customers moving through their training and progressing their career.

When looking at the colour palette, I recommended introducing two new colours. This would provide more options moving forward to create accents in printed and digital layouts. I also ensured that the new colours provided enough contrast for accessibility when used digitally and presented some simple wireframe layouts to provide context to the enhanced colour palette.

Result

The new brand assets help Brand Financial Training simplify their material and provide clarity to the customer. Together we’ve built the sound foundations for a strong brand moving forward.

Read more about how I helped Brand Financial Training improve their website here.

It was a genuine pleasure to work with Gavin. He is organised, responsive and clearly very talented when it comes to design. He held our hand through the entire journey, answering any questions we had along the way and working brilliantly with our web developer. We are extremely happy with our new logo, web design, social media imagery and product imagery and will certainly be contacting Gavin for our future design requirements.