Hallam Brothers logo design

Background

Hallam Brothers are a family run garage established in 1932. They focus on servicing and selling second hand vehicles, mainly 4x4s and in-particularly, Land Rovers.

They have recently invested in and expanded their premises with a brand new workshop fitted out with state of the art facilities. This new investment reflects the ambitions of the latest generation of Hallams to stay ahead of the market and increase servicing capabilities, safeguarding the business for the future.

Hallam Brothers approached me to develop their first identity since 1932 to accompany their expansion.

Hallam Brothers new vehicle maintenance unit sign mock up by Gavin Stretch shown by day.

Result

Working closely with the family, I conducted competitor research and agreed to explore three potential approaches for the new identity.

I provided examples of how each solution could be applied in the real world such as signage, key rings, paperwork and even adverts.

Once the identity had been approved, I provided Hallam Brothers with a brand toolkit, ensuring the team can apply the new identity consistently as they grow the brand and business.