Insurance broker social media banners

Background

My client is a leading provider of life insurance to people with pre-existing medical conditions. They get great reviews and feedback from their clients. Much of the feedback they receive describes how a weight has been lifted off their client’s shoulders, and how they provide peace of mind that their family will be looked after should the worst happen.

My client wanted me to improve the creative and brand consistency used in their paid activity on their social media channels.

Result

60% increase Click Through Rate (CTR)60%

60%

I focussed on a human feel and how getting your life insurance sorted, can enable you to enjoy life and carry on making memories with your loved ones.

Feedback from the campaigns I worked on has been great with improved engagement across all activities and a 60% increase in click through rate (CTR).

Animation of a lady explaining how she managed to get life insurance. Image animation design by Gavin Stretch of Mode=Create

Mobile phone showing an health insurance provider advert for MS insurance designed by Gavin Stretch of Mode=Create.

Picture of a middle aged man in a stripy jumper making a heart shape with his hands. Copy reads '85% of our Multiple Sclerosis customers easily obtain cover." Design by Gavin Stretch of Mode=Create

An image of a piggy bank with the words 'Cover from £15.00 per month*'. Design by Gavin Stretch of Mode=Create

Having worked with Gavin previously and looking to refresh our social media creative, he was the first person I thought of to bring on board as I knew the work he would deliver would be of a high quality.

We have seen a huge increase in our engagement levels and 60% increase in our click through rate (CTR) across all campaigns due to the new creative that Gavin has designed for us.

Gavin has taken the time to understand our brand, tone of voice and who our audience is, which has resulted in fantastic results for our campaigns.

As well as Gavin being a fantastic Graphic Designer he is great at always going above and beyond for his clients which can be hard to find.

I couldn’t recommend Gavin enough.