Shiny Happy Eco brand, e-commerce website and print

Background

A family run online only gift shop, Shiny Happy Eco focus on eco friendly and sustainable gifts curated by their small family team. Shiny Happy Eco are committed to operating as responsibly as they can, sourcing gifts from sustainable and fair trade suppliers. Even their packaging has the environment in mind – all of it is compostable or recyclable.

Shiny Happy Eco’s values needed to be reflected in their brand and related assets. I set about developing some initial brand ideas and guidance that the team can use as they grow their business and expanded their sales channels. I referred to they care about most for inspiration… Nature.

Shiny Happy Eco primary square logo and secondary horizontal logo shown with colour palate and paint brush swoosh designed by Gavin Stretch of Mode=Create
Shiny Happy Eco example print layout with example copy and imagery designed Gavin Stretch and intended to be used to lead future design by Shiny Happy Eco.
Shiny Happy Eco homepage design by Gavin Stretch of Mode=Create in full.
Three mobile screens showing various pages of the Shiny Happy Eco website design by Gavin Stretch of Mode=Create - Examples shown are product category page, product detail page and filter functionality.
Front and rear of a Shiny Happy Eco promotional leaflet showing products and information as designed by Gavin Stretch.

Result

I developed a logo that reflected the organic, rough and ready feel of nature. The colour palette draws from the seasons, whilst the imagery is evocative of the landscape and flora throughout the year.

To help the team pull all of the elements together into coherent brand elements and assets that communicate to their customers effectively, I developed some example brand assets which they could refer to.

I also created a fully functioning and responsive e-commerce website that the team can manage themselves. To set them apart from their competitors, I photographed products as their customers would likely see them, in a home setting.

All of these elements combine to make an offering that is truly unique. Shiny Happy Eco is growing in popularity with sales increasing period on period with incredibly positive feedback from customers.

I continue to support the team with design, photography and technical elements of their site.

How I helped…

Fact find

Logo design

Branding

Graphic design

Website design

Website development

Photography

Print design

Tablet and mobile phone showing Shiny Happy Eco website design by Gavin Stretch of Mode=Create.

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